Balancing Vision and Reality in Quantum Product Development

In this episode, host Dr. Celia Merzbacher, Executive Director of QED-C, sits down with Alex Shih, head of product at Q-CTRL, to talk about what it takes to build products in an emerging field like quantum technology. At the center of the conversation is a key tension: balancing breakthrough innovation with real customer needs. Alex shares how successful product strategy in deep tech requires meeting users where they are, reducing friction, and co-creating solutions alongside partners rather than building in isolation. They also explore how product teams operate in uncertain, fast-moving environments—continuously iterating as markets evolve and defining success in real time. Alex breaks down the role of a product manager, from evaluating what’s worth building to ensuring it delivers value, and highlights leadership practices that keep teams aligned and adaptable.

 

Been There, Done That is produced by Association Briefings.